Business Plan Development and Feasibility Studies

Whether your company is a start up or a going concern, whether you are a sole trader or a business unit, a business plan is an essential document for describing your aims and objectives and enabling the measurement of progress towards achieving them.

Atelier can assist you in developing a business plan which consists essentially of four elements:

• The business strategy - a long-range plan of an organisation that provides a road map of how it plans to achieve its corporate mission. It is based on an understanding of the marketplace and defines how a company intends to differentiate itself from its competitors.
• The marketing plan- distilled from information gathered through a thorough market intelligence and competitor analysis. It ensures that the organisation’s strategies meet the market needs.
• The operations plan – a blue print that translates the strategic goals of a business into clearly defined implementation targets by identifying the competitive priorities and resources (people, processes, infrastructure, technology, and materials) needed to support the business strategy. It aligns the execution process to the value proposition of the business and closes the tactical gap between business strategy and implementation.
• The financial plan – a detailed financial model that lays out exactly what is required of investors and lenders and the returns they can expect from their investment. It composes principally of past, present and projected performance including start up costs, profit and loss statements, cash flow analyses, and balance sheets including sensitivity analysis.

At Atelier, our business plan and feasibility studies follow the four C’s: Clear, Concise, Complete and Compelling.